How Executive Teams Can Far Outperform Competitors — Without More Strategy, More Talent, or More 1:1 Coaching
"Jenna Hills is one of the most committed and insightful leaders I’ve had the opportunity to work with over the past three decades. Her foundation in lululemon’s culture, combined with her understanding of the psychology of achievement, gives her a unique lens on what it truly takes to perform at a high level.
- Chip Wilson, Founder, LuluLemon
STOP COACHING LEADERS.
START COACHING TEAMS.
Jenna Hills is pioneering a new performance movement that challenges everything we’ve been told about leadership development.
For decades, we’ve invested billions into executive coaching. One leader at a time. One breakthrough at a time. One private conversation at a time.
And yet…
Burnout is rising.
Disengagement is accelerating.
Strategy stalls in execution.
Teams fracture under pressure.
It’s not a talent problem.
It’s not a capital problem.
It’s not even a strategy problem.
It’s a team problem.
STOP COACHING LEADERS.
START COACHING TEAMS.
Jenna Hills is pioneering a new performance movement that challenges everything we’ve been told about leadership development.
For decades, we’ve invested billions into executive coaching. One leader at a time. One breakthrough at a time. One private conversation at a time.
And yet…
Burnout is rising.
Disengagement is accelerating.
Strategy stalls in execution.
Teams fracture under pressure.
It’s not a talent problem.
It’s not a capital problem.
It’s not even a strategy problem.
It’s a team problem.
The Uncomfortable Truth About Leadership Development
There are an estimated 1.2 to 2.4 billion teams operating worldwide.
Fewer than 1% have ever experienced professional team coaching.
Let that sink in.
The world runs on teams…
And almost none of them know how to truly be a team.
While elite sports teams consider a coach non-negotiable, executive teams are expected to perform at playoff intensity…
Without rhythm.
Without training cycles.
Without a coach in the game.
That’s the hidden bottleneck to human progress.
Why Individual Coaching Isn’t Enough
Executive coaching has become a $100 billion industry.
More than 90% of that investment is directed at individuals.
But organizations don’t win because one executive had a breakthrough.
They win because a team aligns, decides, and executes together.
Coaching one violin in an orchestra doesn’t fix the symphony.
And yet that’s exactly what we’ve been doing.
See, I Was Inside One of the Rare Exceptions…
As one of the four founding members of lululemon’s Training and Culture department, Jenna Hills experienced something most leaders never do.
Training wasn’t an event.
Culture wasn’t a slogan.
Development wasn’t an afterthought.
It was embedded in the rhythm of the business.
The company grew at a velocity that stunned the market.
Revenue nearly tripled in two years.
From niche Canadian retailer to global force.
Hundreds of stores.
Unusual cohesion.
Unusual clarity.
Strategy mattered.
But Training and Culture made it unstoppable.
For fifteen years, Jenna led more than 200 team offsites and worked inside executive rooms across industries.
She began noticing a pattern.
Whenever teams trained together in rhythm…
Alignment accelerated.
Trust strengthened.
Execution sharpened.
When they didn’t?
Even brilliant leaders struggled.
The Question That Changed Everything
Athletic teams train as a team.
Every season.
Every quarter.
Every cycle.
With coaches embedded beside them.
Why don’t executive teams?
Why do we expect leadership teams to perform under relentless quarterly pressure without rhythm-based development built into their cycle?
That question became an obsession.
And eventually…
It became a system.
Introducing:
The EVER™ Methodology
A Rhythm-Based System That Embeds Team Coaching Directly Into The Business Cycle
Not workshops.
Not retreats.
Not offsites that fade by Monday.
EVER™ integrates team development into the natural cadence of business — quarter after quarter, year after year.
So growth and performance happen simultaneously.
Not separately.
The 4 Stages of EVER™
1. SET — Reset the Leader & Anchor Belonging
Before strategy works, the leader must be clear.
This stage sharpens vision, restores agency, and establishes psychological safety so the team has a foundation strong enough to build on.
No clarity at the top = chaos everywhere else.
2. BUILD — Strengthen the Squad
This is where cohesion is forged.
Communication rhythms tighten. Feedback becomes currency.
Alignment becomes visible.
You stop managing individuals. You start developing a team.
3. SHARPEN — Activate Genius
Mid-cycle is where most teams drift.
This stage pushes contribution, courage, and bold decision-making.
The coach surfaces blind spots and raises standards so potential becomes performance.
4. CLAIM — Close as Champions
Pressure compresses.
Deadlines hit. Markets judge. Results must land.
This stage ensures teams finish strong, codify lessons, and prepare for renewal.
Victory isn’t accidental. It’s claimed.
Introducing:
The EVER™ Methodology
A Rhythm-Based System That Embeds Team Coaching Directly Into The Business Cycle
Not workshops.
Not retreats.
Not offsites that fade by Monday.
EVER™ integrates team development into the natural cadence of business — quarter after quarter, year after year.
So growth and performance happen simultaneously.
Not separately.
The 4 Stages of EVER™
1: SET
Reset the Leader & Anchor Belonging
Before strategy works, the leader must be clear. No clarity at the top = chaos everywhere else.
2: BUILD
Strengthen the Squad
Communication rhythms tighten. Feedback becomes currency.
Alignment becomes visible.
3: SHARPEN
Activate the Genius
This stage pushes contribution, courage, and bold decision-making.
4: CLAIM
Close as Champions. Permanently.
Deadlines hit. Markets judge. Results must land. This stage ensures teams finish strong, codify lessons, and prepare for renewal.
Why This Matters Now More Than Ever
Burnout rates globally sit between 30–40%.
Disengagement costs the global economy trillions annually.
Remote and hybrid complexity only amplifies misalignment.
The teams that master cohesion and execution will dominate their markets.
The rest will slowly erode from the inside.
Team coaching isn’t a luxury.
It’s infrastructure.
Proven Results
Jenna Hills is one of the most committed and insightful leaders I’ve had the
opportunity to work with over the past three decades. Her passion for people,
culture, and personal transformation is not theoretical—it is deeply lived. Jenna
has an exceptional ability to translate powerful frameworks into practical, daily
behaviors that drive both individual growth and organizational performance.
Her foundation in lululemon’s culture, combined with her understanding of the
psychology of achievement, gives her a unique lens on what it truly takes to
perform at a high level. What sets Jenna apart is her ability to integrate proven
principles—from The 7 Habits of Highly Effective People to Landmark’s
communication work—into something clear, actionable, and enduring. She
doesn’t just teach concepts; she creates shifts in how people think,
communicate, and show up. This book reflects the same integrity, clarity, and
energy she brings to every room. It will challenge you, ground you, and ultimately
help you become more effective in both your personal and professional life.
– CHIP WILSON, Founder, Lululemon
Jenna Hills is one of the most committed and insightful leaders I’ve had the
opportunity to work with over the past three decades. Her passion for people,
culture, and personal transformation is not theoretical—it is deeply lived. Jenna
has an exceptional ability to translate powerful frameworks into practical, daily
behaviors that drive both individual growth and organizational performance.
Her foundation in lululemon’s culture, combined with her understanding of the
psychology of achievement, gives her a unique lens on what it truly takes to
perform at a high level. What sets Jenna apart is her ability to integrate proven
principles—from The 7 Habits of Highly Effective People to Landmark’s
communication work—into something clear, actionable, and enduring. She
doesn’t just teach concepts; she creates shifts in how people think,
communicate, and show up. This book reflects the same integrity, clarity, and
energy she brings to every room. It will challenge you, ground you, and ultimately
help you become more effective in both your personal and professional life.
– CHIP WILSON, Founder, Lululemon
What makes Jenna exceptional is that she doesn’t just facilitate discussion; she creates the conditions for genuine transformation inside a team. She listens deeply, challenges with precision, and guides people to see both themselves and each other in a new way. The result is not just a better meeting—it is a stronger, more honest, more capable team. If you care about the health, performance, and long-term potential of your team, bringing a coach like Jenna into that intimate space is one of the most powerful investments you can make.
– JESSE BARRUCH
What You’ll Discover Inside VICTORY LAP
✅ Why the “Isolation Echo Chamber” keeps coaches and leaders stuck at the individual level
Most leadership work happens in isolation—so insight never translates into team-wide change. You’ll see why even great coaching fails when it never reaches the system the leader operates inside.
✅ The hidden “Performance-Timing Disconnect” that makes most leadership development fail
Development happens out of sync with the business—so it feels good in theory but never sticks in reality. You’ll uncover why timing, not content, is what determines whether leadership work actually drives results.
✅ The Authority Authenticity Gap that limits coaches and leaders alike
Leaders lose trust when authority isn’t backed by real alignment—and coaches lose impact when they can’t bridge that gap. You’ll see how closing this instantly elevates influence, credibility, and results.
✅ How to embed development into quarterly cycles so it accelerates execution instead of interrupting it
Most development slows teams down because it sits outside the work. You’ll learn how to integrate it directly into execution cycles so performance improves while the work gets done.
✅ The exact structure for partnering a Coach Beside the Leader
This isn’t traditional coaching—it’s embedded, contextual, and tied to real decisions. You’ll discover the structure that positions a coach as a strategic partner inside the team, not an external voice.
✅ Why dysfunction isn’t failure — it’s untapped fuel
What looks like breakdown is usually unprocessed signal. You’ll learn how to use tension, conflict, and misalignment as leverage to drive clarity, alignment, and momentum.
✅ How to turn fragmentation into coherence
Disconnected teams don’t lack effort—they lack alignment. You’ll see how to unify direction, communication, and execution so everything starts moving as one system.
✅ The discipline of leadership and culture as repeatable systems
Leadership isn’t a trait—it’s a system that can be built, measured, and refined. You’ll discover how to turn culture and performance into something structured, predictable, and scalable.
✅ How EVER™ becomes a permanent dimension of your team’s life
This isn’t a one-off intervention—it’s a way of operating. You’ll see how EVER integrates into the fabric of your team so growth, alignment, and performance become continuous.
Is This Book Right For You?
This book is for:
CEOs who feel the drag of misalignment at the top
CHROs tired of one-off leadership programs
Executive teams stuck in reactive cycles
Coaches ready to evolve beyond 1:1 work
Organizations that want sustained performance — not temporary spikes
This is NOT for:
Leaders looking for quick hacks
Organizations unwilling to confront dysfunction
Coaches content staying at the individual level
Teams allergic to accountability
About Jenna Hills
Jenna Hills has spent more than two decades shaping leadership development at the highest levels.
She helped transform lululemon from a small West Coast retailer into a global force by embedding Training and Culture into its operating rhythm.
She has worked inside executive teams across industries worldwide, strengthening cohesion, capacity, and execution.
VICTORY LAP captures, for the first time, her philosophy and the EVER™ Methodology — a living system for leadership that mirrors the training cycles of professional sport.
The world runs on teams.
The next competitive advantage isn’t better individuals.
It’s coached teams operating in rhythm.
Embed team coaching into your business rhythm…
And transform your leadership team into a unified force that wins its mission — year after year.
© Copyright 2025 Victory Lap. All rights reserved.